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The 60-Minute Marketing Audit Every Woman Entrepreneur Needs

woman entrepreneur drinking coffee and working on a marketing audit of her business on a laptop in comfortable clothing
We recommend that women entrepreneurs conduct a marketing audit every quarter to understand what is working, what's not, and where there are opportunities for growth.


In This Article:



As a woman entrepreneur, you're juggling countless responsibilities. Between managing your business, serving clients, and planning for growth, marketing often gets pushed to the back burner. But here's the truth: your marketing is the engine that drives visibility, attracts ideal clients, and fuels sustainable growth.


The good news? You don't need an entire week to evaluate your marketing strategy. In just 60 minutes, you can conduct a focused marketing audit that reveals what's working, what's not, and where your biggest opportunities lie.


This guide will walk you through a streamlined process designed specifically for marketing for women entrepreneurs. Whether you're a solopreneur or leading a women owned business, this audit will give you clarity and actionable next steps.



Why Marketing Audits Matter for Women Entrepreneurs


A marketing audit is like a health checkup for your business. It helps you identify gaps in your marketing strategy, uncover missed opportunities, and ensure every dollar you invest is working hard for you.


For women entrepreneurs, regular marketing audits are especially valuable. They provide clarity in a crowded digital landscape, help you stay aligned with your brand vision, and ensure your branding and messaging resonate with your target audience.


Plus, an audit doesn't require expensive tools or a marketing degree. With focused attention and the right framework, you can evaluate your entire marketing ecosystem in one hour.



luxe, neutral, and chill branding for women entrepreneurs
Because your branding is the first impression people have of your business, it's important to regularly evaluate whether or not your branding still reflects your vision and speaks to your audience. More Branding Tips >

Step 1: Review Your Branding and Visual Identity (10 Minutes)


Your brand is the first impression potential clients have of your business. Start your audit by evaluating whether your branding still reflects your vision and speaks to your ideal audience.


Questions to Ask:


  • Does my logo feel current and professional?

  • Is my color palette cohesive across all platforms?

  • Do my brand fonts and visuals align with the tone I want to convey?

  • Is my brand messaging clear, compelling, and consistent?


If your branding feels outdated or inconsistent, it might be time for a refresh. Branding for women entrepreneurs should feel elevated, intentional, and aligned with your business goals.


Pro Tip: Take screenshots of your website, social media profiles, and marketing materials. Compare them side by side. Do they feel like they belong to the same brand?







intentional therapist website design in purple on a laptop on a desk with a white background.
Ask yourself: Is your website mobile-friendly? Does your homepage clearly communicate what you do? Is your website easy to navigate?

Step 2: Evaluate Your Website Design and User Experience (15 Minutes)


Your website is your digital storefront. If it's not converting visitors into clients, it's time to dig deeper.


What to Review:


  • Is your website mobile-friendly and fast-loading?

  • Are your calls to action clear and compelling?

  • Does your homepage communicate what you do and who you serve?

  • Is navigation intuitive and easy to follow?

  • Are there outdated images, broken links, or missing information?


Your website should feel polished, professional, and aligned with your brand. If it doesn't, consider investing in website design and marketing services that combine strategy with beautiful design.


Ready to elevate your online presence? Contact Studio Holder today to create an elevated website that converts.




Step 3: Assess Your SEO and Online Visibility (15 Minutes)


Even the most beautiful website won't drive results if no one can find it. That's where SEO comes in.


SEO Audit Checklist:



If your SEO strategy feels unclear or you're not seeing consistent traffic, it's time to explore branding and SEO solutions that drive visibility and credibility.


Quick Win: Search for your business name on Google. If your website doesn't appear on the first page, your SEO needs immediate attention.







woman entrepreneur evaluating her marketing campaigns while typing on a keyboard in a white shirt
Evaluate your social media platforms, email marketing strategy, sales funnel, and brand messaging to ensure you are showing up consistently.

Step 4: Analyze Your Marketing Strategy and Campaigns (10 Minutes)


Now it's time to evaluate your broader marketing efforts. Are you showing up consistently? Are your campaigns aligned with your business goals?


Key Areas to Review:


  • Are you active on the right social media platforms for your audience?

  • Do you have an email marketing strategy in place?

  • Are you nurturing leads with content, offers, or campaigns?

  • Is your messaging consistent across all marketing channels?


If you're feeling scattered or overwhelmed, a clear marketing strategy for your business can help you prioritize efforts that move the needle.


Studio Holder offers 60 minute marketing strategy intensives that leave you with actionable steps you can take to move the needle for your business. Schedule your marketing strategy intensive now!




woman entrepreneur holding phone with google analytics up conducting a marketing audit
Data-driven marketing decisions lead to smarter marketing strategies.

Step 5: Check Your Marketing Metrics and Performance (10 Minutes)


You can't improve what you don't measure. Spend the final 10 minutes reviewing your marketing data.


Metrics to Monitor:


  • Website traffic and top-performing pages

  • Social media engagement and follower growth

  • Email open rates and click-through rates

  • Lead generation and conversion rates

  • Return on investment for paid campaigns


If you're not tracking these metrics, set up Google Analytics and start monitoring your progress. Data-driven decisions lead to smarter marketing strategies.



What to Do After Your Marketing Audit


Congratulations! You've completed your 60-minute marketing audit. Now it's time to act on what you've discovered.


Next Steps:


  1. Prioritize the biggest gaps or opportunities you identified.

  2. Create an action plan with specific, measurable goals.

  3. Decide whether you need support from a marketing partner to implement your strategy.

  4. Schedule regular marketing audits (quarterly or biannually) to stay on track.


At Studio Holder, we specialize in marketing for women owned businesses. Whether you need branding, SEO, website design, or a comprehensive marketing strategy, we're here to help you grow with confidence.


Let's turn your audit insights into action. Book your discovery call and let's create a marketing plan that works.






Frequently Asked Questions About Your 60 Minute Marketing Audit

How often should women entrepreneurs conduct a marketing audit?

Ideally, women entrepreneurs should conduct a full marketing audit every quarter. However, a quick 60-minute check-in every six months can help you stay aligned with your goals, identify new opportunities, and ensure your branding and marketing strategy remains effective.

What's the most important part of a marketing audit for women owned businesses?

While every element matters, your website and SEO should be top priorities. Your website is often the first touchpoint for potential clients, and strong SEO ensures they can find you. Together, these create the foundation for successful marketing for women entrepreneurs.

Do I need a marketing agency to conduct an audit?

Not necessarily. You can conduct a basic marketing audit on your own using this guide. However, if you want a deeper analysis or need help implementing changes, partnering with a women owned marketing agency like Studio Holder can provide expert insights and save you time.

How does branding connect to my overall marketing audit?

Branding is the visual and emotional foundation of all your marketing efforts. During your audit, evaluating your branding for women entrepreneurs ensures your messaging, visuals, and tone are consistent across every platform, which builds trust and recognition with your audience.

What should I do if my audit reveals major gaps in my marketing?

Don't panic. Identifying gaps is the first step toward improvement. Prioritize the areas that will have the biggest impact on your business, such as website design, SEO, or marketing strategy. Consider working with a marketing expert who specializes in marketing for business owners to implement changes efficiently.

Can I improve my marketing without a big budget?

Absolutely. Many improvements, like optimizing your website copy, updating your Google Business Profile, or refining your messaging, cost nothing but time. Focus on high-impact, low-cost strategies first. When you're ready to invest, prioritize services like branding and SEO that deliver long-term value.


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Kimberly Holder is the founder and owner of Studio Holder

About Kimberly Holder, Founder & CEO


Kimberly Holder is the Founder & CEO of Studio Holder, a boutique marketing and web design studio serving women-led businesses. With over a decade of experience in marketing and public relations, and thirteen years as an entrepreneur herself, Kimberly blends strategy, creativity, and empathy to help women grow brands that feel as elevated as they are effective.


When she’s not crafting marketing strategies, Kimberly is spending time with her husband, children, and cats, traveling, shopping, or cooking something new in the kitchen.


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